Harrison Rose, Co-founder @ Paddle, Goodfit

Venture Passport

The show is co-hosted by two VCs, Jack Richardson, and Richard Armstrong, exploring the inner workings behind the creation of thriving tech unicorns, showcasing conversations with leading pioneers and visionaries in the global startup arena.

Harrison Rose, Co-founder @ Paddle, Goodfit

S3 E4 • Sep 24, 2024 • 45 mins

In this episode, Jack Richardson and Harrison Rose delve into the founding story of Paddle, discussing the motivation and challenges faced, including the impact of A-level results. They explore Paddle's initial business model, strategic pivots, and the evolution of its sales strategy. The conversation highlights the importance of refining the Ideal Customer Profile and balancing sales-led with product-led growth strategies. The episode also examines the evolution of SaaS pricing models, challenges in rapid scaling, and co-founder dynamics. Harrison shares his personal growth journey, transition from Paddle, and motivation behind joining Goodfair. The episode wraps up with career advice and contrarian beliefs in tech.

Key Points

Harrison Rose emphasized the importance of identifying and targeting a specific ideal customer profile (ICP) to significantly enhance go-to-market strategies.
Paddle's journey highlighted the critical role of strategic pivots and adapting business models to better serve customer needs and market demands.
Harrison's transition from Paddle to founding GoodFit underscored the value of leveraging past experiences and relationships to create new opportunities and support others in achieving success.

Harrison Rose is an extraordinary entrepreneur having founded Paddle, the unicorn payments infrastructure provider for SaaS companies that has raised over $300m from Notion, KKR, FTV Capital, Kindred and 83North.

Harrison left Paddle in 2022 to pursue his next venture, Goodfit, a platform that maximises sales & marketing efficiency with commercial data.

Brought to you by TAV, Harrison joins Jack and Rich to discuss his journey as an 18 year old founder straight out of school, honing ICPs, wearing many different hats as a founder, the decision to leave Paddle and so much more.

Speakers

Jack Richardson

Host • 12%

Harrison Rose

Guest • 84%

Richard Armstrong

Host • 4%

Chapters

0:00	Introduction and sponsor mention: TAV
0:50	Guest overview and founding story of Paddle
4:27	Motivation, early challenges, and A-level results impact
8:22	Paddle's initial business model and strategic pivots
10:40	Refining the Ideal Customer Profile (ICP) and common targeting mistakes
15:39	Evolution of Paddle's sales strategy
17:00	Balancing sales-led and product-led growth strategies
22:12	Evolution of SaaS pricing models
25:16	Challenges of rapid scaling, hiring, and co-founder dynamics
34:36	Personal growth and transition from Paddle
39:04	The mission and motivation behind joining Goodfair
42:21	Quick fire round: Career advice and contrarian beliefs in tech
44:06	Closing remarks and episode wrap-up

Transcript

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